Well human psychology, I got one for you. Recently The Moonmilk Review began its transition to The Dr. T.J. Eckleburg Review. Fans of the literary references, Italo Calvino and F. Scott Fitzgerald respectively, needn't be clued in on their significance or their significant differences. Ultimately, it's all semantics / semiotics, what each as a word and image signifies in the mind of the beholder. Still, I get a categorically different sense from Moonmilk than I do from Eckleburg, even if the content of the publication should change very little. I, as beholder, am not a huge fan of "The Great Gatsby" -- although I do genuinely enjoy thinking about the image of Dr. T.J. Eckleburg regardless. (Dr. Eckleberg is one of my favorite parts of a novel I find generally underwhelming.) Alternatively, I'm a great fan of Calvino's collection "Cosmicomics" -- especially its "The Distance of the Moon," a story from which the term "moonmilk" in The Moonmilk Review is derived.
I know my misgivings about the name change will pass, as they'll have to necessarily since this is a thing out of my control. I will miss the name Moonmilk Review, though -- a surprisingly great deal, too. Much more than I would have ever assumed.
The Elephant in the Room
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